International Cooperation In E-Commerce Accelerates
The head of the E-commerce Department of the Ministry of Commerce recently introduced the development of China's e-commerce in the first quarter of 2024. In the first quarter of this year, national online retail sales were 3.3 trillion yuan, a year-on-year increase of 12.4%. E-commerce plays an important role in cultivating and expanding new consumption, replacing old consumer goods with new ones, promoting digital-physical integration, and deepening international cooperation.
There are many bright spots in online consumption. Service consumption continues to lead growth. The Ministry of Commerce focuses on monitoring the growth of online service consumption by 28.5%, of which online travel and online catering increased by 95% and 27.8% respectively. Digital consumption has become a new growth point, and the Ministry of Commerce has organized various regions to implement digital consumption promotion actions, including smart wearables. Equipment and electronic audio and video products increased by 30.9% and 23.4% respectively; seasonal consumption hot spots emerged, and "appreciating spring flowers and tasting spring vegetables" became a new trend.
The platform's role as a hub for replacing old ones with new ones is beginning to show. The Ministry of Commerce organizes e-commerce platform companies to trade in consumer goods for new ones, and the sixth "Double Product Online Shopping Festival" will set up a trade-in area. Major e-commerce platforms have increased subsidies and simplified the replacement process. There are more than 200 replacement categories, covering more than 95% of cities and towns across the country. In the first quarter, online sales of trade-in goods more than doubled; second-hand platforms have innovated quality inspection models to strengthen user Privacy protection, the number of users has exceeded 400 million.
New progress has been made in the integration of data and reality. The Ministry of Commerce guided the establishment of a Digital Commerce Standardization Technical Committee to focus on the application of digital technology and promote the construction of a standard system. Compile and print a collection of typical experiences and practices in digital and real integration innovation and development in various places, give full play to the advantages of e-commerce industry agglomeration, and promote the digital transformation and upgrading of traditional industries such as clothing, furniture, toys, and footwear. For example, the textile and clothing industry in Changshu, Jiangsu has increased productivity by 30% through digital transformation. %above. In-depth implementation of the "digital business to promote agriculture" campaign, online retail sales of agricultural products increased by 28.2% in the first quarter.
At the same time, the pace of international cooperation in e-commerce is accelerating. For example, the Ministry of Commerce organized for the first time a Chinese e-commerce platform to conduct roadshows in bilateral e-commerce partner countries, and connected with more than 60 small and medium-sized enterprises in Italy to further enrich the content of bilateral e-commerce cooperation.
"In the first quarter, my country's cross-border e-commerce import and export reached 577.6 billion yuan, an increase of 9.6%. The import and export of e-commerce with 'Silk Road E-commerce' partner countries such as Hungary, the United Arab Emirates, Cambodia and Brazil grew rapidly. Shanghai's 'Silk Road E-commerce' cooperation took the lead The construction of the zone has started well, and five pilot measures to align with high-standard international economic and trade rules, including international data services, have taken the lead in taking effect," the person in charge said.